Founder, Brand Planner
I am an experienced brand consultant and account planner whose work spans nearly 15 years with global agencies such as Ogilvy, Lowe and Digitas, Inc. I have brought a blend of creative and critical thinking to brands such as Kraft Foods, FedEx, Johnson & Johnson, Milk and many others.
exurban has helped me find a brilliant balance between blue sky thinking and real world business challenges. I’m as likely today to sit down with a small business owner to talk about her customer’s purchase process as I am to create a brand identity for a high tech media darling. Plugging brand planning into the context of a non-profit with virtually no communication plan requires that I stretch my role, pull new weight and address the issue at hand with every resource I can think of. In today’s economy, this is a reassuring example of how much we as individuals can accomplish when we form a team and put our minds to it.
Brand development and positioning, customer insight and creative development, customer research, management interviews, brainstorming and creative problem solving, new product development.