Posts Tagged "clients"
Near Misses. Big Misses
You win some, you lose some. A couple of new business losses provide a platform to discuss the importance of your website, and the need to invest in it.
Read MoreIs The Customer Always Right?
The customer is always right" is a business saw that's as old as the hills, but is the customer always right? I think it's more true in certain businesses than in others.
Read MoreLawyers Do It, Why Can’t We?
Agencies should follow the example of the folks in the law firms. Be blunt. Be up front. Be strong. Agencies have long worked on fixed cost projects, and have always striven to lock in long term retainers, but they rarely stand up for themselves within the frameworks of these agreements.
Read MoreBeware the Bleeding Edge
if it makes sense for the brand and its goals then go rad, but never do cool for the sake of cool . . .
Read MoreThe Producer: An Overview
This is the first in a series of posts about interactive producers & interactive production. It reflects my viewpoints after years of doing this work in various agencies, in two cities. I’ve heard the role of producer described as the most thankless task in an agency. Certainly, there are times when it is. If a project goes well no one really knew you were there and the creative team gets the credit. If the job goes badly, the producer (and also the account team — the most thankless job in an agency if you ask me) takes some major blame. The goal, obviously, is to avoid bad jobs and only deliver good jobs but advertising and marketing being human...
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