Posts Tagged "agencies"
The End, The Beginning
Draper, like many of us has the epiphany that the cool work space, the trendy address, the tricked-out office spaces etc., are not what this business is about.
Read MoreThe Future
you've got a virtual agency, custom built for your needs at that time. You could call this model on-demand marketing
Read MoreThe Producer: An Overview
This is the first in a series of posts about interactive producers & interactive production. It reflects my viewpoints after years of doing this work in various agencies, in two cities. I’ve heard the role of producer described as the most thankless task in an agency. Certainly, there are times when it is. If a project goes well no one really knew you were there and the creative team gets the credit. If the job goes badly, the producer (and also the account team — the most thankless job in an agency if you ask me) takes some major blame. The goal, obviously, is to avoid bad jobs and only deliver good jobs but advertising and marketing being human...
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