Posts Tagged "advertising"
Some Thoughts on Advertising
I'm not saying that small and midsize business clients should advertise during the THE BIG GAME, or take out two page spreads in the New York Times. Like real estate, advertising is all about location, location, location.
Read MoreNice Execution
Online ads aren't dead, and given the fact that large marketers continue to pour budgets into them, and executions continue to improve, and functionality to deepen, I'd say that there is still a future for this channel.
Read MoreIn Praise of Grinders
It's great to watch the stars do their thing, but never forget the grinders.
Read MoreIs The Customer Always Right?
The customer is always right" is a business saw that's as old as the hills, but is the customer always right? I think it's more true in certain businesses than in others.
Read MoreAd Land Omphaloskepsis
Stop showing off, stop jockeying for your next gig in your next agency because if I'm not mistaken you're probably not at Wieden & Kennedy, Amsterdam working on that strategy, that media buy, or that spot. Most of us are not, and that's OK.
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