Ruminations
Not So Random Thoughts
Learning Creative Learning
Ted's going back to school -- he's enrolled in an MIT Media Lab / P2PU co-production of Learning Creative Learning. A free, open, MOOC -- Massive Online Open Classroom. It's experimental, seat of the pants, and probably the future of education.
read moreHow Are Websites Built?
Site build projects force introspection and do require courage -- when you create a site you are taking a stand, driving a metaphorical stake in the ground and saying "this is who we are." Be bold, be ready to talk and engage, be ready to challenge and be challenged. Conversation and exchange is the heart of the site build process.
read moreFarmers, Work and Advertising
The best advertising is aspirational. It touches something inside of us that makes us think, that inspires us, and reflects well on the business who paid for the ad. Perhaps buying a truck from Dodge will help us realize our deepest yearnings, but maybe not. That's fine. Appreciate the ad for what it represents as a creative act solving a client request (most art, in the history of the modern world, falls under this definition).
read moreWe Are Listeners
We possess a unique ability to hear them, to hear what they are truly asking for and to create products that make them nod their heads in approval or open their eyes wide with unexpected delight. At the end of it all, we are expert listeners. We absorb information from varied inputs and translate those inputs into relevant and powerful action for and with our client teams.
read moreLooking Back, Looking Forward
The work we did in 2012 sets us up nicely for 2013. A look back at the year past and a roadmap for the coming year as exUrban, Inc. moves ahead.
read moreNewtown, USA
With heavy hearts, we make this post, to, in some small way, show support for the victims of the tragedy in Newtown, CT and their families. You are in our thoughts and prayers. Please offer a prayer as well for the first responders, I fear they witnessed things that no one should ever have to see. -- Nancy & Ted Villa.
read moreWe’re Four Years Old
exUrban, Inc is four years old! we've worked hard, had some fun, and managed to grow a business in a challenging economic environment and be our own bosses. We're psyched, and thankful for our partners and our clients.
read moreWhere Do Websites Come From?
Websites are a total team effort. From people on the client side to people on the agency side every site represents a collaborative effort. In this installment of our So you want a website series, we meet the team. Part one of two.
read moreWhere Do Websites Come From? Part 2
The second part of a two part post covering the remaining team members on an exUrban, Inc. project with a brief look at the role of the client. It takes a team to launch a site.
read moreLead-Gen Forms, Keep ’em Simple
Recently I came across a link in a promoted tweet that lead to a landing page with a very large reg-form that I needed to fill in to get a white paper. The form had six required fields, asking for a lot of valuable information. That's a big form to fill our for a white paper.
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