Ruminations

Not So Random Thoughts

Learning Creative Learning

Posted by on Feb 11, 2013 in Learning Creative Learning | 2 comments

Learning Creative Learning

Ted's going back to school -- he's enrolled in an MIT Media Lab / P2PU co-production of Learning Creative Learning. A free, open, MOOC -- Massive Online Open Classroom. It's experimental, seat of the pants, and probably the future of education.

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How Are Websites Built?

Posted by on Feb 8, 2013 in Building a Website | Comments Off on How Are Websites Built?

How Are Websites Built?

Site build projects force introspection and do require courage -- when you create a site you are taking a stand, driving a metaphorical stake in the ground and saying "this is who we are." Be bold, be ready to talk and engage, be ready to challenge and be challenged. Conversation and exchange is the heart of the site build process.

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Farmers, Work and Advertising

Posted by on Feb 4, 2013 in Culture | Comments Off on Farmers, Work and Advertising

Farmers, Work and Advertising

The best advertising is aspirational. It touches something inside of us that makes us think, that inspires us, and reflects well on the business who paid for the ad. Perhaps buying a truck from Dodge will help us realize our deepest yearnings, but maybe not. That's fine. Appreciate the ad for what it represents as a creative act solving a client request (most art, in the history of the modern world, falls under this definition).

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We Are Listeners

Posted by on Feb 1, 2013 in exUrban | Comments Off on We Are Listeners

We Are Listeners

We possess a unique ability to hear them, to hear what they are truly asking for and to create products that make them nod their heads in approval or open their eyes wide with unexpected delight. At the end of it all, we are expert listeners. We absorb information from varied inputs and translate those inputs into relevant and powerful action for and with our client teams.

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Looking Back, Looking Forward

Posted by on Jan 2, 2013 in exUrban | Comments Off on Looking Back, Looking Forward

Looking Back, Looking Forward

The work we did in 2012 sets us up nicely for 2013. A look back at the year past and a roadmap for the coming year as exUrban, Inc. moves ahead.

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Newtown, USA

Posted by on Dec 17, 2012 in Culture | Comments Off on Newtown, USA

Newtown, USA

With heavy hearts, we make this post, to, in some small way, show support for the victims of the tragedy in Newtown, CT and their families. You are in our thoughts and prayers. Please offer a prayer as well for the first responders, I fear they witnessed things that no one should ever have to see. -- Nancy & Ted Villa.

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We’re Four Years Old

Posted by on Dec 14, 2012 in exUrban | Comments Off on We’re Four Years Old

We’re Four Years Old

exUrban, Inc is four years old! we've worked hard, had some fun, and managed to grow a business in a challenging economic environment and be our own bosses. We're psyched, and thankful for our partners and our clients.

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Where Do Websites Come From?

Posted by on Dec 3, 2012 in Building a Website | Comments Off on Where Do Websites Come From?

Where Do Websites Come From?

Websites are a total team effort. From people on the client side to people on the agency side every site represents a collaborative effort. In this installment of our So you want a website series, we meet the team. Part one of two.

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Where Do Websites Come From? Part 2

Posted by on Dec 3, 2012 in Building a Website | Comments Off on Where Do Websites Come From? Part 2

Where Do Websites Come From? Part 2

The second part of a two part post covering the remaining team members on an exUrban, Inc. project with a brief look at the role of the client. It takes a team to launch a site.

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Lead-Gen Forms, Keep ’em Simple

Posted by on Oct 17, 2012 in Marketing | Comments Off on Lead-Gen Forms, Keep ’em Simple

Lead-Gen Forms, Keep ’em Simple

Recently I came across a link in a promoted tweet that lead to a landing page with a very large reg-form that I needed to fill in to get a white paper. The form had six required fields, asking for a lot of valuable information. That's a big form to fill our for a white paper.

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