Marketing

Lead-Gen Forms, Keep ’em Simple

Posted by on Oct 17, 2012 in Marketing | Comments Off on Lead-Gen Forms, Keep ’em Simple

Lead-Gen Forms, Keep ’em Simple

Recently I came across a link in a promoted tweet that lead to a landing page with a very large reg-form that I needed to fill in to get a white paper. The form had six required fields, asking for a lot of valuable information. That's a big form to fill our for a white paper.

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Some Thoughts on Advertising

Posted by on Feb 13, 2012 in Marketing | Comments Off on Some Thoughts on Advertising

Some Thoughts on Advertising

I'm not saying that small and midsize business clients should advertise during the THE BIG GAME, or take out two page spreads in the New York Times. Like real estate, advertising is all about location, location, location.

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Viva OLA!

Posted by on Dec 29, 2009 in Marketing | Comments Off on Viva OLA!

My roots lie in online marketing and advertising. I’ve produced banner ads and email campaigns of every stripe. Expanding ads, HTML ads, ads with video, ads with links to 17 downloadable assets (white papers, case studies etc.), info capture ads, Flash, animated GIFs… You name it, I’ve produced it. Many look askance at the online banner ad, but I argue it’s because folks haven’t imagined how to use them in a creative and interesting fashion. This is why the WalMart ad to the left did my old advertising-producer-heart so good. This type of ad is not new per se. Expanding deal ads have been around for years (CVS used to use them pretty well)...

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The Future

Posted by on Apr 3, 2009 in Marketing | Comments Off on The Future

you've got a virtual agency, custom built for your needs at that time. You could call this model on-demand marketing

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