marketing
Some Thoughts on Advertising
I'm not saying that small and midsize business clients should advertise during the THE BIG GAME, or take out two page spreads in the New York Times. Like real estate, advertising is all about location, location, location.
Read MoreViva OLA!
My roots lie in online marketing and advertising. I’ve produced banner ads and email campaigns of every stripe. Expanding ads, HTML ads, ads with video, ads with links to 17 downloadable assets (white papers, case studies etc.), info capture ads, Flash, animated GIFs… You name it, I’ve produced it. Many look askance at the online banner ad, but I argue it’s because folks haven’t imagined how to use them in a creative and interesting fashion. This is why the WalMart ad to the left did my old advertising-producer-heart so good. This type of ad is not new per se. Expanding deal ads have been around for years (CVS used to use them pretty well)...
Read MoreThe Future
you've got a virtual agency, custom built for your needs at that time. You could call this model on-demand marketing
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