Ted Villa

Bio

Enjoying some sun.

A long time veteran of New York City and Boston advertising agencies I have produced numerous award-winning sites and advertising campaigns for clients such as H&R Block TaxCut Software, IBM, Intel, the youth focused, educational site OneHen.org and a leading management consultancy. With a background in the arts that includes a master’s in art history from Michigan State University and a year teaching high school on Manhattan’s Lower East Side, I have a wide range of experiences in many settings and have been fortunate to work with some great teams on some challenging projects. I bring an evangelical enthusiasm for the interactive space and a philosophy that there are no wrong answers, just other solutions that might better solve a business need, so keep testing, keep learning.

While an advertising agency producer I was the communication hub of my teams and was involved in all phases of a job from initiation until deployment. I’ve dealt with everybody from C-level execs on the client side to junior developers on the agency side to get a job done. I understand, and enjoy both the creative and the business sides of the marketing equation, and take special pride in my ability to analyze and understand the operational environments of my employers and clients. I use this knowledge to establish processes and best-practices that both facilitate the delivery of excellent work and acknowledge the organizational realities of my clients and my agency teams.

I am passionate about doing great work, smartly, to serve the business needs of my clients. This passion combined with my agency experience, an entrepreneurial spirit and a belief that advertising and marketing should be fun, and human-centric (an increasingly rare thing) lead me to start exUrban Inc. with my partner. It’s an idea that has percolated for years and would echo in my head as I worked in various and sundry cube-farms: “What if I started my own shop. . . “

If you’d like to share a cup of coffee and let me know how exUrban Inc. might help your company please contact me. I’d love to meet with you to discuss

Areas of Expertise

Production, project management, interactive marketing strategy, interactive marketing tactics, web site builds, information architecture, copy writing & editing, social media consulting, vendor management, project estimation, project scheduling, project scope development, staffing, process development, rich media development and deployment.