Nancy Snow Villa

Bio

At the ballet

I am an experienced brand consultant and account planner whose work spans nearly 15 years with global agencies such as Ogilvy, Lowe and Digitas, Inc. I have brought a blend of creative and critical thinking to brands such as Kraft Foods, FedEx, Johnson & Johnson, Milk and many others.

I was part of a core team that helped Intercontinental Hotel Group enter the boutique hotel market with the introduction of Hotel Indigo. I was instrumental in assisting FedEx with a value proposition that unified its operating companies and better met the needs of its small business audience. And when Coty Fragrances sought a more proactive approach to expanding sales through fragrance licensing, I played a lead role in delivering an action plan to help them assess competitive opportunities and achieve their goal of attracting the right partners.

In the fall of 2006, I left the world of big agencies to pursue a long-held vision of working freelance. During this time, I worked behind the scenes for agency-based-planners and ethnographic film companies to develop client work shop sessions, articulate key insights and recommend implications for global brands. I enjoyed my behind-the-scenes engagements, but my direct work with client organizations like athenahealth and tidaltv, solidified my passion for consulting.

In my work with these, and other, client organizations, I formed new teams that spanned marketing and product people, agency teams, and sub-contractors to deliver the most cost effective and collaborative brand implications possible. I am as comfortable gleaning critical information from C-level client stakeholders as I am conversing with my clients’ customers and prospects.

I am passionately committed to bringing fresh thinking and sharp insight to problems facing brands today. If there is a question about your brand that’s nagging you, or you’d simply like to get together and chat about how to put your brand’s best foot forward, please feel free to contact me. I always love a good chat.

Areas of Expertise

Brand development and positioning, customer insight and creative development, customer research, management interviews, brainstorming and creative problem solving, new product development.

Some Other Places to Find Me