Nice Execution

Posted by on Jun 30, 2010 in AdBiz | Comments Off on Nice Execution

Nice online ad concept on wired.com

The invitation

Here’s an interesting ad I found researching some back issues on wired.com. It nicely blends online advertising and crowd-sourcing to solicit ideas for future editorial content for the magazine. I’m a fan of OLA, as I’ve mentioned before, and while I may not always click on ads I do notice them and like to point out good concepts, or cool executions. Online ads aren’t dead, and given the fact that large marketers continue to pour budgets into them, and executions continue to improve, and functionality to deepen, I’d say that there is still a future for this channel, and the imaginative marketer.

Nice online ad concept on wired.com

Filled in the data field.