Last I Checked…

Posted by on Feb 11, 2010 in AdBiz | Comments Off on Last I Checked…

This might be a bit out of date, but… I was perusing an old AdAge from January (1/18 to be exact) and came across the headline: The Best of Spanish-Language Marketing in 2009. Amongst the ads recognized as being particularly stellar were some from Brazil. Last I checked, the official language of Brazil is Portuguese, not Spanish. I know that headline writers have a challenging job, and the article does say “Latin America and Spain ” but that’s a pretty major gaffe in my book. The title would have been more accurate had it touted the best of  Central,  South American & Iberian advertising — see, an awful headline. However, a magazine that represents an industry that talks about targets and demographics and understanding the audience in order to better reach consumers should get it right.