Posts made in December 29th, 2009

Viva OLA!

Posted by Ted Villa on Dec 29, 2009 in marketing | Comments Off

My roots lie in online marketing and advertising. I’ve produced banner ads and email campaigns of every stripe. Expanding ads, HTML ads, ads with video, ads with links to 17 downloadable assets (white papers, case studies etc.), info capture ads, Flash, animated GIFs… You name it, I’ve produced it. Many look askance at the online banner ad, but I argue it’s because folks haven’t imagined how to use them in a creative and interesting fashion. This is why the WalMart ad to the left did my old advertising-producer-heart so good. This type of ad is not new per se. Expanding deal ads have been around for years (CVS used to use them pretty well)...