Posterous is my new favorite social media tool. While it will never replace Twitter as my platform of choice for communicating and networking, it has made it super simple to post content to various social media outposts. To do so, I send an email to a Posterous email address, and, to paraphrase the site, they “take care of the rest.” Typically, I tend not to post the same thing to the same places — my Twitter updates are different from my FaceBook updates and my blog posts are typically unrelated to either of those things. However, when I’m out and about I do like to snap mobile shots and send them to my blog, or to Flickr, or occasionally to TwitPic.
When we took our road trip through the American South in April, I posted frequently to Twitter and Flickr and my fun blog. It was a fairly laborious process as I would have to access three different apps from my hand held to place my content on these various outlets. Needless to say, I didn’t post as much as I could have to multiple sites, opting instead for one, usually Twitter. Had I had Posterous, I could have posted all of my shots, and observations from the road to three, or more places, all at once. When I talk to my clients about social media strategies and tactics I always mention Posterous when I notice them calculating the time it will take to update their various outposts.
To get started, set up a Posterous account at posterous.com. Associate your various social media accounts with this account. Start emailing Posterous and watch your content magically appear across your social media outposts. It is truly that easy. The hardest part about set-up is remembering your log-ins for your various social sites. If you don’t want to take the blanket approach, then you can email one specific community (facebook at posterous dot com, say) and your post will appear only there — because, let’s face it not everything you post needs to go on each site, and in some cases should not, depending on your audience.
Your Posterous site is fully RSS enabled, and you can subscribe to others sites and see who subscribes to yours. There are analytics included so you can see views, visits and favorites, and all posts are comment-able. The layout is clean. Multiple image attachments on an email appear neatly above the image and permit easy navigation through the photo string. The Posterous API is open so there is no telling where the user base will take it.
Posterous is clean and nimble, simple to use and a great tool in any organization’s social media toolkit. It’s a great way to extend a client’s footprint online and increase links to their site as well as their social media sites. Posterous’s use of email, the grand-daddy of Internet communication technologies, makes it an ideal tool for the social media skeptic, and it can help to maximize the time a client, or their staff spends on day-to-day social media efforts.
Please check out my Postersous site, if you have a moment, and open your own while you’re there.*
*I’m not paid by Posterous, just a big, big fan who really does recommend it to my clients.