Off Season But On Top Of It

Posted by on Apr 10, 2009 in Social Media | Comments Off on Off Season But On Top Of It

Last weekend my family and I were on Cape Cod. We were getting together with friends and awaiting their arrival Friday evening when I set out for pizza and beer. The plan was to place the pizza order then head to the package store (for non-native Bostonians, package store, or packy, is a colloquialism for the place where you can buy beer, wine and spirits ) while the pizzas cooked to grab a six pack. The pizza joint was closed.

I sent a quick Tweet about off-season on Cape Cod:

As if I didn't know April was off-season.

As if I didn't know April was off-season.

I asked the guys in the package store where they got their pizza and they told me. I also received the following Tweet from The Cape Cod Chamber of Commerce:

Now that's customer service!

Now that's customer service!

Granted, this got to me the next morning, but it’s still a great example of customer service and a great example of using social media to reach your customers. I love the language. They acknowledge that they are late, but offer two ways to connect — Twitter and the toll-free number — for future questions. The Cape Cod Chamber of Commerce is on top of their game, in my opinion, and using Twitter to great effect.  They show that they are open and available to help me and I commend them. Plenty of companies are doing this but when it’s a local chamber of commerce, in the off season, you know that this channel has reached a critical mass and is here to stay.