Posts made in March, 2009

Surprise! You’ve Got a Brand

Posted by on Mar 18, 2009 in Brand Planning | Comments Off

Branding isn’t a frivolity – for many small business owners, there is a core focus on the work they do, the service they provide, the product they sell, etc.

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Beware the Bleeding Edge

Posted by on Mar 13, 2009 in Production | Comments Off

if it makes sense for the brand and its goals then go rad, but never do cool for the sake of cool . . .

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Montessori and The Creative Process

Posted by on Mar 9, 2009 in Production | Comments Off

wondrous things happen

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The Producer: An Overview

Posted by on Mar 3, 2009 in Producer, Production | Comments Off

This is the first in a series of posts about interactive producers & interactive production. It reflects my viewpoints after years of doing this work in various agencies, in two cities. I’ve heard the role of producer described as the most thankless task in an agency. Certainly, there are times when it is. If a project goes well no one really knew you were there and the creative team gets the credit. If the job goes badly, the producer (and also the account team — the most thankless job in an agency if you ask me) takes some major blame. The goal, obviously, is to avoid bad jobs and only deliver good jobs but advertising and marketing being human...

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