Posts made in March, 2009
Surprise! You’ve Got a Brand
Branding isn’t a frivolity – for many small business owners, there is a core focus on the work they do, the service they provide, the product they sell, etc.
Read MoreBeware the Bleeding Edge
if it makes sense for the brand and its goals then go rad, but never do cool for the sake of cool . . .
Read MoreThe Producer: An Overview
This is the first in a series of posts about interactive producers & interactive production. It reflects my viewpoints after years of doing this work in various agencies, in two cities. I’ve heard the role of producer described as the most thankless task in an agency. Certainly, there are times when it is. If a project goes well no one really knew you were there and the creative team gets the credit. If the job goes badly, the producer (and also the account team — the most thankless job in an agency if you ask me) takes some major blame. The goal, obviously, is to avoid bad jobs and only deliver good jobs but advertising and marketing being human...
Read More
